SEA agency
in Koblenz

Search engine advertising (SEA) with Google Ads & Microsoft Ads allows you to reach your target group exactly where they are looking for you. Find out more about the marketing opportunities offered by search engine advertising!

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Full range of search engine advertising

Our SEA services

Google Search Ads

Want more leads? With Google Ads, we take your company exactly where your customers are already looking. Precise advertising that hits the mark – without any hocus-pocus. Let’s get started and make your campaign a success!

Google PMax Ads

Maximum performance, minimum effort! With Google PMax Ads, we get the best out of all your channels – automatically and efficiently. More visibility, more customers, more success. Sounds good? Then let’s get the most out of your campaign together!

Google Shopping Ads

Do you sell products? Then Google Shopping Ads with a PMax campaign are your online shop window! We bring your products directly to the customers who are already looking for them. Visibility that pays off – around the clock. Let your products shine!

Google Display Ads

You want to stand out? With Google Display Ads, we place your business where your target group is surfing – on the most important websites and apps. Creative, eye-catching and always in view! Get ready to get the attention you deserve.

Google Video Ads

Ready for the big show? With Google Video Ads, we tell your story in moving images – exactly where your target group is looking. Emotional, creative and unmissable. Let’s take your message to the big stage!

YouTube Ads

Is your target group on YouTube? Then your ads should be too! With YouTube Ads, we turn your business into a star – right in the middle of your customers’ favorite content. Short, crisp and unforgettable. Ready for the next click?

Remarketing Ads

Ever heard of a ‘second chance’? With remarketing ads, we bring back potential customers who have already seen your offer. Clever, discreet and at exactly the right moment. Get ready for the comeback of your website visitors!

SEA Workshops

More clicks, more control! In our SEA workshops and training courses, you will learn how to get off to the right start with targeted campaigns. Comprehensible, practical and with lots of insider tips. Get your team ready for success – let’s go!

Bing / Microsoft Ads

Looking for more reach and clicks? With Microsoft Ads, we can catapult your business directly into the search results – with ease! Let’s target your audience together without breaking a sweat. Ready to take off?

References

Companies that are already celebrating success with us through SEA

LOGO Buchversand - Reference SEO, SEA, e-commerce and content marketing
Tirocco online store - Reference SEO, SEA, e-commerce and content marketing
APT Prothesen - Reference SEO, SEA, social media and content marketing
PRESIT promotional products online store - reference e-commerce, WooCommerce, SEA, SEA and social media

at the top of Google & Co.

What is SEA and do I need it?

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SEA (Search Engine Advertising) is an indispensable method for getting your company to the top of the search results. But what exactly is it? SEA refers to paid ads that appear in search engines and advertising networks such as Google. Unlike organic search engine optimization (SEO), you pay for placements in the top positions. This allows you to reach users who are already searching for your products or services. Why is this so effective? Because with SEA you are present exactly when demand is at its highest.

How does it work? With SEA, you define keywords that match your offers. Users who search for these terms see your ad and can click directly to your website. The advantage: you only pay when someone actually clicks on your ad. This gives you maximum control over your budget.

And who benefits from this? Basically any company that wants to be visible online. Regardless of whether you sell products or offer services – SEA helps you to reach exactly the target group that is already searching for your offers.

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Benefits

The power of SEA – more visibility, targeted reach and measurable success

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Budget control

You only pay when someone clicks on your ad and have full control over your advertising budget.

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Measurable success

Detailed evaluations show you exactly how well your campaigns are performing and allow you to optimize them.

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Flexibility

You can adjust, pause or expand campaigns at any time – to suit your goals and strategy.

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Fast visibility

Your ads appear immediately in the search results – perfect for generating traffic in the short term.

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Targeted approach

With SEA, you can reach exactly those people who are actively looking for your products or services.

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Local reach

With SEA, you can target users in your region and gain local customers.

Procedure and cooperation

The search engine advertising project process

  1. Set goals: Together we define clear goals for your SEA campaign, analyze your target group and determine a suitable budget that is optimally tailored to your needs.
  2. Keyword research: We identify the relevant keywords that your potential customers use when searching to ensure that your ads appear where they will have the most impact.
  3. Create ads: We create compelling ads with concise copy and engaging content that speaks to your target audience and motivates them to take action.
  4. Set up your campaign: We strategically set up your campaign on the appropriate platform, define the bids, target regions and other important parameters to achieve optimal results.
  5. Live activation & monitoring: As soon as the campaign goes live, we continuously monitor performance and intervene immediately in the event of deviations or optimization potential.
  6. Optimization: We continuously analyze the data, adjust bids, keywords and ad content to make your campaign more efficient.
  7. Reporting: You receive regular, detailed reports on performance so that you always have an overview of the success of your campaign and can plan the next steps together with us.
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Further information

Frequently asked questions

How much does an SEA campaign cost and how is the budget determined?

The budget for an SEA campaign depends entirely on your goals and the competition in your industry. We determine it together so that you have full control. You only pay when someone clicks on your ad (pay-per-click), and we adjust the budget flexibly at any time. For small local campaigns, you can start with us with a click budget of around €250 – €500, depending on the competition and demand.

How quickly will I see results with search engine advertising?

You can often see the results within a few hours or days after the campaign has been launched. Depending on the objective, it may take some time for the full effect to unfold. We continuously optimize your campaign so that you benefit from the best results and optimal KPIs as quickly as possible.

Which keywords make the most sense for my company?

We research the best keywords for you that your potential customers use. We pay attention to relevant search terms that not only generate traffic, but also lead to valuable leads and conversions. We continuously monitor the performance of the keywords to find the perfect keyword set for you in the long term.

How can I ensure that my ads reach the right target group?

We tailor your campaign so that it appeals to exactly the target group that is important to you. Through precise targeting according to location, interests, age and many other factors, we reach the people who are really interested in your offer.

What happens if my ads do not achieve enough clicks or conversions?

If performance falls short of expectations, we react quickly. We analyze the data, optimize the keywords, ads or landing pages and adjust the strategy to get the best out of it.

How much time do I have to invest in managing an SEA campaign myself?

You decide how much you want to be involved. We are happy to take over the complete management of your campaign and keep you up to date with regular reports. So you can concentrate fully on your business. We adapt our support to your individual needs.

Is SEA also worthwhile for small companies or local businesses?

Absolutely! Local businesses in particular benefit from SEA, as we can target users in your region. You become visible when potential customers search for your products or services nearby.

How do I measure the success of my SEA campaigns and what are the most important KPIs?

We provide you with regular reports with the most important key figures such as clicks, conversions, cost-per-click (CPC), cost-per-acquisition (CPA) and return on investment (ROI). This means you always have an overview of your success and can see how your campaign is developing. On request, we can also create a Google dashboard for you that presents the current performance data clearly at any time.

Do you have any further questions?

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